How it works

We research your business, you approve the page designs, then we build, test and polish the real site. You review it, and we take it live.

Book a free call

Step by step

You see a clickable preview of every page, with your real photos, and approve it before anything is built. Nothing goes live without your OK.

  1. We research your business

    It starts with a free call and a free quote. Then we start with your business, not a template: your current site, every page and photo on it, your Google reviews, your competitors, and what people in your towns search for.

  2. Page designs you approve

    First we sit down and learn how you want to come across, and you pick a look you love. Then you click through your page designs and approve them before we build anything.

  3. The real site, built

    We build the real site from the designs you approved, then test it at 8 screen widths, from small phones to big screens: every button, form and animation. What we find, we fix.

  4. Reviewed and polished

    We polish the details and the motion. Then you review the finished site, and we keep at it until you're happy. You pay the second half only then, and it goes live when you say so.

  5. Launch

    We move it to hosting and go live on your domain, which stays in your name. We point only the website records and never touch your email. The same day, we test the site, your forms, click-to-call and your email.

  6. Monthly upkeep

    If you want, we look after the site every month after launch: a report, site care, and hosting, all in one plan. It's optional. Without it, we set your site up on free hosting in your own name.

You do, we do

We do the heavy lifting. Your part is a call, a look at the designs, a review of the finished site, and a yes.

StepYou doWe do
We research your businessTell us about your business on a callStudy your current site, photos, reviews, competitors and local searches
Page designs you approveClick through the preview, ask for changes, approve itDesign every page, with your real photos
The real site, builtNothing, unless we have a questionBuild it, test it at 8 screen widths, fix what we find
Reviewed and polishedReview the finished site and give the OKPolish the details and the motion
LaunchGive us access to your domain settingsPoint the website records, test the site, forms, calls and email
Monthly upkeepRead your monthly reportReport, site care and hosting

How long it takes

Here is every step a build goes through, first call to launch. A typical build takes about a week. The week depends on getting your photos and your approval of the page designs on time.

Job ticketGelding Marketing

Before we build

We research your businessDay 1
Page designs you approveDays 1-3

The build

The real site, builtDays 4-5
Reviewed and polishedDay 6

Going live

LaunchDay 7

After launch

Monthly upkeepEvery month
Start to launch7 days, about a week

How this site was built

This site, from the first page design to today, sped up.

Sped-up video of the Gelding Marketing home page changing through three page designs, from the first draft to today

Questions about the process

What do I need to give you?

Your logo, any photos of your work, the towns you serve, and access to your domain settings when it's time to go live. We find the rest in our research.

Can I change things after I approve the designs?

Yes, you review the finished site before it goes live. We keep making changes with you until you're happy with it, and you pay the second half only then.

Who puts the site live?

We do, once you've approved it. Your domain stays in your name: we point only the website records and never touch your email, then test everything the same day.

It starts with a call. Tell us about your business and we'll take it from there.